Our friends at RxRights have chastised CVS’s new ExtraCare Pharmacy & Health Rewards program because its participants must sign a HIIPA waiver. HIIPA, the Health Insurance Portability and Accountability Act, is the federal law that protects customers’ health information. RxRights is concerned that CVS will share its prescription sales data with pharmaceutical companies, assisting them in use direct to consumer marketing that can lead to higher medicine costs.
Check out the full blog post on RxRights.org.
